{"title":"New Launches","description":"\u003cp\u003eThe newest products from Dezire.\u003c\/p\u003e","products":[{"product_id":"dezire-lumbar-back-massager","title":"Dezire Lumbar Back Massager","description":"\u003cp style=\"text-align: center;\"\u003eThe \u003cstrong\u003eDezire Lumbar Back Massager\u003c\/strong\u003e offers targeted relief for back pain caused by prolonged \u003cstrong\u003esitting, driving, or daily activities.\u003c\/strong\u003e Its ergonomic, ultra-thin design delivers deep tissue massage from neck to waist, enhanced by built-in heat therapy and dual massage modes. Wireless and USB-C rechargeable, it provides versatile support and relaxation whether at \u003cstrong\u003ehome, in the office, or on the go.\u003c\/strong\u003e Combining back massage, heat therapy, and lumbar support, this advanced \u003cstrong\u003e3-in-1 device\u003c\/strong\u003e helps reduce \u003cstrong\u003estiffness and fatigue\u003c\/strong\u003e, promoting comfort and improved well-being throughout your day.\u003cbr\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Dezire_Lumbar_Back_Massager_1.webp?v=1753476684\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Dezire_Lumbar_Back_Massager_2.webp?v=1753476686\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Dezire_Lumbar_Back_Massager_3.webp?v=1753476685\"\u003e\u003c\/p\u003e","brand":"My Dezire","offers":[{"title":"Default Title","offer_id":46843889680601,"sku":"MD-LBM-101","price":3399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Dezire_Lumbar_Back_Massager_Square_Images_1_1-1.webp?v=1766563973"},{"product_id":"dezire-flex-vibration-plate","title":"Dezire Flex Vibration Plate","description":"\u003cp style=\"text-align: center;\"\u003eDezire Flex Vibration Plate – All-in-One Fitness + Massage for Faster Fat Burn \u0026amp; Full-Body Toning at Home\u003cbr\u003e\u003cbr\u003eWeight Loss • Muscle Toning • Circulation Boost • Stress Relief • Daily Home Fitness\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/DEZIRE_FLEX_VIBRATION_PLATE.webp?v=1765980616\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Dezire","offers":[{"title":"Default Title","offer_id":47590448857305,"sku":"MD-VIBPLAT-101","price":5299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Dezire_Flex_Vibration_Plate_0_1.webp?v=1765981120"},{"product_id":"spinal-curve-2-0-new","title":"Spinal Curve 2.0 (New)","description":"\u003ch3 style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eMeet Spinal Curve 2.0\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003eA simple way to give your back a break, right at home. Lie back for a relaxed stretch, or place it behind you for added support. A hand pump lets you set the height you like, and the included comfort mat keeps it soft. Easy to use, easy to store, and ready for your everyday routine.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image8.webp?v=1793250302\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eYour Back Works As Hard As You Do\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eLong hours at the desk can leave your lower back stiff and tired. Place Spinal Curve 2.0 behind you for added lumbar support, and use the included comfort mat for a softer feel.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image1.webp?v=1793182558\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eMake Long Drives Easier\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cbr\u003eTraffic, highways, and weekend trips mean hours in the same seat. Spinal Curve 2.0 sits behind your lower back to help you stay supported and comfortable on the road.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image2.webp?v=1793182558\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eRelax Without Slouching\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cbr\u003eMovie nights and match days are better when you’re not sinking into the sofa. Place it behind you to help you sit upright and stay comfortable for longer.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image3.webp?v=1793182558\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eTake A Few Minutes To Stretch Out\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cbr\u003eWhen you want a proper stretch, lie back on a mat and use the pump to raise the height. Start low, then go only as high as feels comfortable.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image4.webp?v=1793182557\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eSit Comfortably At Every Meal\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cbr\u003eFamily dinners shouldn’t end with a stiff back. On a dining chair, it gives your lower back something to lean into, so you can sit comfortably and enjoy the food.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image5.webp?v=1793182558\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eTake It Anywhere\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cbr\u003eAt just 1.5 inches thick when uninflated, it slips into a gym bag or travel bag. Take it to the office, on trips, or to the gym.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image6.webp?v=1793182557\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eA Gift That Says “Take Care”\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cbr\u003eFor parents, grandparents, or anyone who spends long hours sitting. Everything comes in one box: the back stretcher, hand pump, comfort mat, and user manual. It’s simple to adjust, and it’s a gift they’ll use again and again. Ideal for Diwali, birthdays, or just because.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Lifestyle_Image7.webp?v=1793182558\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e \u003c\/p\u003e","brand":"My Dezire","offers":[{"title":"Default Title","offer_id":48479190909145,"sku":"MD-SC-109","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0060\/5572\/3106\/files\/Spinal_Curve_2.0_15.webp?v=1793171604"}],"url":"https:\/\/mydezire.com\/collections\/new-launches.oembed","provider":"My Dezire","version":"1.0","type":"link"}